Strategic thinking

If you want your business to be successful not just today, but in the years to come, there’s no substitute for strategic thinking: Thinking about not just where you want to go, but how you plan to get there. There’s no getting around it: Strategic thinking is hard work. It takes time and effort. To…

Strategic planning

Strategic planning involves developing methods to utilize your available assets to maximum benefit over the long term. No matter what your line of business, planning to meet your customers’ needs not just today, but into the future, is a must. That’s why strategic planning is integral to long-term business success. A seasoned business management consultant…

Strategic marketing

A core part of your business plan, strategic marketing involves long-term thinking about your company and the customers you serve, or plan to serve. It means structuring your company in such a way that it meets the needs of your customers better than any of your competitors, now and in the future. We’re not talking…

Small business plans

A small business plan is an entrepreneur’s road map to success. A well-designed plan outlines what your company hopes to accomplish and how it intends to accomplish it. Although the business plan format can vary, there are key elements common to all plans, including an executive summary, a description of the company and the management…