Small business plan

As any successful entrepreneur can tell you, a sound business plan is a blueprint for success—a way of transforming an idea into a profitable reality. But when you start wrestling with how to write a business plan, you quickly learn that the hard work is in the details. The best small business plan is the…

Small business marketing strategies

Marketing strategies are essential to building a successful small business. Marketing is more than simply a buzzword, or another name for advertising. It’s about structuring your business to meet the needs of your customers. A marketing strategy is a long-term approach; it focuses on the market, your product, and how you can best use your…

Small business marketing plan

Marketing, the positioning of a business to meet the needs of your customers more effectively than your competitors, is a core element of success for businesses of every size. For a small business, a marketing plan is a crucial element of the business plan, because it’s vitally important to make sure that no resource goes…