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As any successful entrepreneur can tell you, a sound business plan is a blueprint for success—a way of transforming an idea into a profitable reality. But when you start wrestling with how to write a business plan, you quickly learn that the hard work is in the details. The best small business plan is the…
Peer Consulting for Pet Supply Stores Will Unleash Your Profit Potential! Pet supply stores aren’t running short of customers, but those customers might be running a bit short on cash. That means some get their dog supplies or cat supplies at a big-box store or a merchandise warehouse; others opt for a less expensive brand…
Peer Consulting for Photographers Helps You Focus on Profits! There are plenty of skilled photographers out there looking for work—including the hundreds across the country who used to make their living at newspapers and magazines before the Internet put them out of a job. Even shooters with a specialty, like wedding photographers, know what it’s…
Marketing strategies are essential to building a successful small business. Marketing is more than simply a buzzword, or another name for advertising. It’s about structuring your business to meet the needs of your customers. A marketing strategy is a long-term approach; it focuses on the market, your product, and how you can best use your…
Marketing, the positioning of a business to meet the needs of your customers more effectively than your competitors, is a core element of success for businesses of every size. For a small business, a marketing plan is a crucial element of the business plan, because it’s vitally important to make sure that no resource goes…
Want A Banner Year? Try Peer Consulting For Sign Shops! Just about every shop and business office needs signage. Names change; businesses open or expand to new locations; they want to change their sign lettering; they need signs here and displays there. Bars or restaurants look to get their own neon sign. But all of…
Peer Mentoring for Boat Dealers Can Help Lift Your Profits! Recently, the economic tide has been out, and it seems that the boat business has been left high and dry. But the tide will come back in, just like it always does. And between now and then, there’s still plenty of business to drum up.…
Peer Mentoring For Concrete Contractors Can Keep You In Winning Form! Right now the business mix for concrete contractors isn’t all that attractive—there aren’t all that many commercial jobs, and the residential jobs that have sprung up aren’t so much about pouring a concrete foundation as they are about foundation repair. But there are opportunities,…
It’s Full Steam Ahead With Peer Consulting for Dry Cleaners! The rise of “casual Fridays”—well, “casual every days,” really—in the workplace hasn’t exactly been a boon for the dry cleaning industry. “Taken to the cleaners” took on a different meaning. But things might be changing. In many businesses, the idea of “casual” just doesn’t have…
If you own (or plan to start) a small business, you quickly come to grips with the reality that money doesn’t grow on trees. There are only so many dollars in the bank, and your company’s survival can depend on spending those dollars wisely. But it’s absolutely essential that you spend some of those dollars…