Marketing, the positioning of a business to meet the needs of your customers more effectively than your competitors, is a core element of success for businesses of every size. For a small business, a marketing plan is a crucial element of the business plan, because it’s vitally important to make sure that no resource goes untapped—or is allowed to go to waste.
Your marketing plan should involve strategic marketing—taking a long-term approach to success that’s designed to help the company reach its goals. That involves identifying your market or proposed market, identifying the key advantage you hold in that market, and identifying the resources you’ll use to exploit that advantage. It’s a good idea to employ some form of marketing consulting; the best consultants are those who have already made their mark as entrepreneurs.
Ron Sturgeon, Mr. Mission Possible, has built his share of businesses from the ground up. Now he uses his business mentoring skills to help entrepreneurs with their marketing plans through consulting assignments, his peer benchmarking groups, and in speaking engagements. Let Ron’s experience as a successful entrepreneur work for you!