Marketing strategies are essential to building a successful small business. Marketing is more than simply a buzzword, or another name for advertising. It’s about structuring your business to meet the needs of your customers. A marketing strategy is a long-term approach; it focuses on the market, your product, and how you can best use your resources to deliver your products to the markets where you enjoy a competitive advantage.
The keys to a successful marketing strategy are identifying the markets where your product has a competitive advantage and exploiting those advantages to the fullest. That requires sound planning, especially when your resources must be used judiciously. When it comes to strategic thinking and strategic planning, it’s a good idea to reach outside the organization and get help from a seasoned small business consultant who has learned the lessons they don’t teach in business school.
Ron Sturgeon, Mr. Mission Possible, discusses small business marketing strategies in his peer benchmarking groups, in consulting assignments, and in speaking engagements. He’s not just your everyday consultant; he’s also a very successful entrepreneur in his own right. If you’ve got questions, Ron can help you find the answers!