Herding catsThis one is my second favorite term, after green weenie. Herding cats is a tough chore. In business, it translates as managing a group of people that are hard to control or direct. Imagine trying to keep dozens of cats all headed in the same direction focused on the same results. I first heard it applied during a discussion of a consolidation of a bunch of mom-and-pop salvage yards. The owners stayed on. They all had their own ideas of how to run the consolidated business.
Though not technically wrong, as most of them had been successful managers, they held sharply different ideas on running the business. Following the consolidation, each previous owner continued running his operation as a freestanding unit and resisted standard practices and directives issued from headquarters. Now that would be a CEO's herding nightmare!
The term can also mean trying to direct employees who don't work well together. My favorite use of the term, however, came in a memo about private stock placements. A decision was needed on whether to offer $1 million either in $250,000 shares to four investors or in $10,000 shares to 100 investors. Investors always have their own ideas about how things should be done, what went wrong and how you could have done better. Each will want to have his or her hand held and get regular progress reports. The business decided that if you're going to herd cats, four is much easier, so he turned down all the small investors. Herding 100 shareholders is impractical, if not impossible, and will definitely drive one crazy.
Herding cats
an illustration by Gahan Wilson from Ron's Book "Green Weenies and Due Diligence"
Developing the best SEO strategy for your business using web analytics is easier with Ron Sturgeon
Internet marketing is hot these days, and smart business owners are creating an online marketing strategy that includes search engine optimization and web analytics.
Why you should care if Google likes your site.
The most important piece of your corporate web strategy revolves around optimizing your website's presence. Search engine optimization ("SEO") is the process of improving the traffic your website gets, both in quantity (number of "hits") and quality. Companies want a search engine optimization strategy that drives potential customers to their websites.
Analytics and the path to success
A companion concept to SEO strategy is web analytics. Web analytics is the measurement and collection of internet data in order to understand it and optimize a website's presence. Figuring out the potential audience and which parts of your site customers find most attractive are components of web analysis. The more customers come to your site and the more information customers find valuable, the more likely you are to increase sales. Developing a web strategy requires both SEO optimization and web analytics.
Jump of the page and get conversions
An internet marketing consultant can help you with both sides of this challenge. The best consultant can help you develop your web site marketing strategy, your web content strategy, and your web analytics strategy. Ideally, your web marketing consultant should provide both SEO consulting services and web consulting services. These are the services that Ron Sturgeon can provide for your organization.
Who is Mr Mission Possible?
Ron Sturgeon is an entrepreneur who has been defying expectations and recreating business for decades. Ron was the first to computerize his auto salvage business, so he understands the importance of computer optimization to any business. Ron has the expertise in SEO optimization strategy to have his own SEO consulting firm, complete with web marketing strategies that are sure to help your business.
Developing a plan to move forward
If you need a web site strategy, Ron can help you develop one. Maybe you are looking for a web analytics consultant to help you target your audience better. Ron is the web consultant who can provide both SEO consulting and web analytics consulting for your enterprise.
Why choos Mr Mission Possible
These days, finding an expert who can do both internet marketing consulting and web marketing consulting can seem like a challenge, but Ron Sturgeon can develop your web marketing strategy and your website strategy. Contact Ron Sturgeon when you need help with search engine optimization and web analytics.