Mouse milkingA project or venture that requires maximum effort for minimum returns. It's nearly impossible to milk mice and you won't get much out of it.
Mouse milking
an illustration by Gahan Wilson from Ron's Book "Green Weenies and Due Diligence"
What's in a Name? It Could Be Your Business!
When you're building your business, marketing is a very important component of your strategy. Business marketing is more than just running a few ads on the internet and hoping somebody calls. It requires time and thought put into what you actually want from your business.
Do you have product recognition?
The first thing to think about is branding and marketing. A brand is a name, term or symbol that identifies goods as belonging to you. Marketing branding helps consumers distinguish your products from those of your competitors. Creating a brand that customers identify with your product is crucial.
So you have a name, now what?
Once you've settled on a brand, you need a business marketing plan. Huge corporations and startups both need marketing plans to fit their businesses. Start with a marketing plan that covers one year, then expand it to look longer term. The plan should include your marketing strategies, marketing ideas and other aspects of your business such as finance and manufacturing. This means getting input from all parts of your company, realistic expectations as well as the big dreams. A sample marketing plan will help you determine what you need and want to include in your marketing strategy.
Who are you selling to?
Your business marketing strategy needs to include your ideas on advertising and your target audience. Are you interested in internet advertising? Internet marketing is an important component of any marketing strategy these days. You might even consider a marketing website to increase your exposure.
How Mr Mission Possible can help
Sound confusing? It doesn't have to be. Ron Sturgeon is Mr. Mission Possible and he can help you create a marketing strategy that will help your business grow. Ron has many years of experience as an entrepreneur, marketing consultant and speaker, and he knows what marketing planning can do for your enterprise. Contact Ron Sturgeon when you are ready to tackle your business marketing plan.