The early stages of hiring an important employee when all parties are trying to determine if he will be a good fit. When dogs have just met and are trying to decide if they will get along, they sniff each other in sensitive areas. It's also used routinely in acquisitions, lending and looking for partners, as everyone wants to do a leg sniff early on to see if they like the players.
Leg sniff
an illustration by Gahan Wilson from Rons Book "Green Weenies and Due Diligence"
Why Hire Ron Sturgeon as a Consultant?
Areas of Expertise - Auto Industry Consulting
Reference Letters - Raising Money - Contact Ron
Ron Sturgeon has always been an entrepreneur. He started a VW repair shop just out of high school. When Ron learned how much people paid for parts off his junked cars, he entered the auto salvage business.
When he needed to grow, Ron did his first oversubscribed private stock offering. In 1999, Ford brought Ron's 140-employee Texas salvage operation.
In 2001, Ron founded an auction for salvaged autos. A second oversubscribed stock offering funded the venture. Ron sold to Copart a year later. Drawing on his experiences, Ron wrote How to Salvage Millions from Your Small Business.
In 2003, Ron and two partners purchased Ford's salvage division. GreenLeaf had 26 locations in 15 states. Ron was in charge of legal, environmental, licenses and permits. As a board member, Ron led efforts to grow sales, sharpen marketing, and lower costs in purchasing. After a turnaround, Ron and his partners sold. Ron published Green Weenies and Due Diligence, an insider's guide to the lexicon of the boardroom.
Ron manages his real estate holdings, and consults and speaks on topics related to small business, auto salvage and entrepreneurship. He has a passion for helping the small businessperson who just "doesn't know what to do next" and sharing practical ideas on obtaining success.