Entrepreneurship is the American way, and there’s no shortage of places you can turn to get small business help: The local bookstore offers row after row of volumes on business plans, business development and business start-ups; the Internet is loaded with do-it-yourself small business sites; and there are even TV shows designed to help you, the small businessperson.
But this wealth of resources is diminished by a serious flaw. No book, no Web site, and no TV show can offer you the best sort of help: Assistance tailored to your specific needs. For that, your best bet is small business consulting.
A veteran business management consultant who is a successful entrepreneur in his own right—let’s say Ron Sturgeon, Mr. Mission Possible, for example—can offer you cost-effective ways to improve your business. The money you spend won’t be wasted, which is far more than you can say for many business books!