Don't change the dog food without talking to the dogIn other words, do not go to the market with your new product or service (or change the existing one) before you fully understand what the customer wants. (Note: Do not ever let the customer know you're referring to him or her as a dog.) It can also describe making personnel policy changes that might adversely affect employees without thinking through the changes first.
Don't change the dog food without talking to the dog
an illustration by Gahan Wilson from Ron's Book "Green Weenies and Due Diligence"
Ron's Syndicated Business Articles
- August 2010: Your Web Site (New or Old) Can Earn You More Money
- July 2010: Make Your New (or Existing) Web Site Earn You More Money
- June 2010: It's 2010, Right?! If You Are Looking for a Job, Make Sure You Are Ready
- May 2010: Is Your Advertising Working? Calculating Customer Acquisition Cost
- April 2010: How To Salvage More Millions From Your Small Business
- March 2010: Inventory Turns: The Key Metric to Making Your Money Work for You
- February 2010: Four Things You Can Do Right Now to Make Business Better
- January 2010: The Bridge Plan for Forecasting Growth
- December 2009: Strategic Thinking: A Habit That Pays Dividends
- November 2009: 2009 is Ancient History – What Are You Doing to Make 2010 Your Best Year Ever?
- October 2009: Are Your Sharing Teeth in Your Operation?
- September 2009: Cash for Clunkers: Good or Bad for You?
- August 2009: Taming Your Inbox: 7 Tips to More Efficient Use of E-mail
- July 2009: Bottom Up Budgeting
- June 2009: “Dude, You Might Not Be Getting Your Dell Back”: One Traveler's Story
- May 2009: Sit Out the Recession by Joining an Upcoming Peer Benchmarking Review Group for Your Industry
- April 2009: Strategic Planning the Big and Easy Way! (Part 2 of 2)
- March 2009: The Strategic Planning Advantage (Part 1 of 2)
- February 2009: Virus on Your Computer? Yes, It Can Happen.
- January 2009: Diary of an Identity Theft Victim Two Tools to Protect Yourself from Identity Theft
- December 2008: Would You Trade $250 for $8,000? Plenty of Today's Job Applicants Don't
- November 2008: Your Most Likely Customer: A Secret from Charles Tandy (part 5 of 5)
- October 2008: Power Marketing: Choosing Your Customers (Part 4 of 5)
- September 2008: Facing A Competitor Who Wants To Be The Low Price Leader
- August 2008: A Case Study in Real World Marketing: Salvaging Millions August 2008 part 2 of 5
- July 2008: Climbing Above The Competition: Marketing Versus Advertising (part 1 of 5)
- June 2008: Who Owns Your Company Name?
- May 2008: How Do Your Customers See You?
- April 2008: The Secret To Beating Your Competitors
- March 2008: OEM Numbers: Are They Good For Writing Interchange?
- February 2008: Interchange: We Need Only One Part 1 of 2
- January 2008: A 2008 Tax Plan to Make Sure You Retire Rich
- : Strategic Planning the Big and Easy Way! (Part 2 of 2
- : Your Web Site (New or Old) Can Earn You More Money