Spotting The Opportunities Is Harder Than It Used To Be, Isn’t It?

When it comes to severe downturns, people tend to skimp on the basics, like eyecare. That visit to the eye doctor can wait six more months. The new glasses or contacts will just have to wait until there’s enough money. And even when there is enough money, there probably won’t be enough for those really nice frames. . . . And so opticians and optometrists, who provide a vital service, could be forced to turn their gaze toward the fundamentals of business: If there aren’t enough customers, the bills don’t get paid.

If you run an eye center or an eye clinic, these are difficult times. But those times will end, and increasing numbers of older Americans will be trooping in to get those new glasses they’d just as soon do without. (There’s no point in denying it: Time is on optometry’s side.) And between now and then, there are still customers to serve and business to capture. How will you go about doing that? What’s the best way to make sure that more customers walk through your door? The answer lies in differentiation: Making yourself stand out from the crowd. And that’s where Peer Benchmarking Review Groups come in.

What are Peer Benchmarking Review Groups?

They’re more than just a good way to keep an eye on what the competition is doing; they’re a great way to learn about new ideas and concepts that can work for you! We figure that the best people to give you good advice on how to run your business are the people who actually run the same kind of business. Bring those people together, add moderators who know their way around the business world, and have them throw all of their ideas—the things that have worked for them, the things they’d like to try out—on the table. Sort them out by giving each idea a “Big and Easy Analysis,” and fashion a plan that includes benchmarks—ways to measure your success in putting that plan to work. That’s what a Peer Benchmarking Review Group does!

Mr. Mission Possible came by his expertise in business development and business planning the old-fashioned way: By earning it! His Peer Benchmarking Review Groups have put other entrepreneurs on the road to success. You could be next! Contact Mr. Mission Possible today!