Business Isn’t Bad. How Much More Proof Do You Need?

If there’s any business in the United States that might seem close to recession-proof, it’s the liquor store. Even in tough times, more than half the consumers surveyed in a recent Neilsen poll said they hadn’t changed their spending habits. (That drink at the bar or restaurant is another matter entirely). On the other hand, 20 percent of those surveyed said they were spending less. Maybe liquor stores aren’t entirely recession-proof after all.

But even though some stores might be doing worse than before, the wine and spirits business is a good place to be. But it’s not a lonely place: There’s plenty of competition, and depending on the jurisdiction the store does business in, discount liquor is not an option. So how do you, the liquor store owner, make your business stand out? How do you make sure that customers know who you are and where you are?

We can help you find the answer to that particular riddle.

Introducing Peer Benchmarking Review Groups

There are plenty of liquor store owners asking the same questions you are. Many of them face the same problems you face and deal with the same issues you have to deal with. But that doesn’t mean they’ve all taken the same approach. As a matter of fact, they haven’t—and if you could talk with a group of fellow owners from different markets, you’d probably end up with an impressive number of ideas to share.

What if you could take those ideas and put them to the test in a friendly, noncompetitive environment? What if each idea got a “Big and Easy Analysis,” to separate the wheat from the chaff? What if that group of fellow owners was led by a veteran, successful entrepreneur who’s prospered in good times and bad? You’d have a Peer Benchmarking Review Group, that’s what. And when the group was finished meeting, you’d have a plan that you could take home and put to use—a plan that came complete with benchmarks, so you could measure your progress.

Mr. Mission Possible has decades of experience in business development and business planning. Put that experience to use for you! Contact Mr. Mission Possible today!