So You Know The Law . . .

Those years of hard slogging through law school (and don’t forget all that Continuing Legal Education!) have kept you up to date on the law. You know your res ipsa from your mens rea; whether you’re handling litigation or preparing documents, whether you’re working bankruptcy, divorce or probate, you’ve learned your way around the courthouse and the law library. But how are you doing when it comes to getting the word out about your business?

That’s right, your private practice or smaller law firm is a business—and there’s more to it than just hanging out your own shingle. How do you bring people to, and through, your door in these tough economic times? You’re a skilled attorney, or part of a group of skilled attorneys: How do you market those skills to the public?

Don’t Be Another Face In The Crowd

In his Law Practice Today article, “Ten Keys to Success in a Small Law Practice,” Ward Bower says the smaller law firm should invest up to 5 percent of its revenue on marketing and business development. (Read the rest of his excellent advice at the ABA’s web site. But how do you differentiate yourself? How do you spend that money effectively to build a stable client base?

The best way to do that, of course, is to know the answers before you ask those questions in the marketplace. That’s where Peer Benchmarking Review Groups can help. You bring your business marketing ideas to the table; fellow practitioners from different markets bring theirs, and the only competition is between the ideas. Each gets a “Big and Easy Analysis,” and you walk away with the best ideas out there; a plan for putting them to work; and a way to assess your progress in putting the plan in place. Peer Benchmarking Review Groups come with a 100 percent money back guarantee, because Mr. Mission Possible, a veteran entrepreneur and business consultant, knows what works—and how to share that information with you! Contact Mr. Mission Possible today!