Finding innovative ways to improve your company’s performance is an important part of owning a business.  When you are looking for new ideas in marketing, sales or production, business benchmarking is a technique that can help you discover hidden treasures in your business.  Also known as business peer mentoring, performance benchmarking allows business leaders in an industry to get together in a non-competitive setting and trade tips and criticisms for improvement.  Such information can be an invaluable addition to your company knowledge, and increased competition helps each member of the group.  When you are looking for a benchmarking group, contact Ron Sturgeon.  Ron offers business peer benchmarking review groups for different industries, and he is sure to help you find one that fits your needs.  sk