“I thought I knew what I wanted for our company’s presence on the web, but Ron showed us what we needed to make the site work. He helped us think like the customer, and the elements we needed to build in for our site to do well in Google.”

Stoney R., Arlington, TX

Ron will help you think about your overall strategy, your products and services, and how to market your products and services effectively on the web.

At your white board meeting you will learn:

• how to choose your domain (or maximize your existing one);
• how to choose your key words;
• what pages the site needs to have to be effective;
• how these pages should be laid out;
• how to use SQL databases to increase your site’s effectiveness;
• how to measure the effectiveness of your web site;
• which metrics are most important.

As someone who has built many successful business web sites, Ron will give you tips that will make gathering your content much easier.

Your session with Ron will also cover what you need to understand about your competitors’ web sites and marketing efforts to help you one up them as quickly and as inexpensively as possible.

Your whiteboard meeting will help you get the best ROI on your website while minimizing your web development and marketing expense.

Meetings generally cost $500, but will save you thousands in web development costs, and assure your presence on the web is well thought out and achieves the business objectives that you have set for it.

For example, if you own a pool cleaning company in North Richland Hills, you might want to appear on page one of the Google results when a searcher types “North Richland Hills pool service” into the Google search box.

Google wants you to tell it what you want surfers to know, and based on a lot of factors, Google knows which pages to show those potential customers for what you sell.

The magic of Google is that you can put your offer in front of a prospect at the precise moment when he asks for information about what you have to sell.

Ron understands SEO from a street-savvy perspective, and he can help you think about what you want Google (and other search engines) to know about your business. He will make it simple for you and your developer.

“Ron has an uncanny ability to ‘connect the dots,’ making things simple for entrepreneurs. It’s tough to take complex topics like the web and how search engines work and translate them into plain English for those wanting to use the Internet to attract new customers.” – Paula F., Lewisville, TX

Starting with a sound business strategy and your USP (Unique Selling Proposition), Ron will then show you how to use SEO to make sure your site attracts the right traffic.

He will also teach you how to measure results to make sure you are steadily increasing traffic to your site, using simple-to-use free tools like Google Analytics. Nothing fancy here, just good business tactics you can understand and apply to your business.

Download Ron’s Best Practices for Search Engine Optimization worksheet before you start working with him in a white board meeting to plan your web site.

The worksheet will also very useful when you’re assessing whether your developer has used the latest tools to get your web site ranked for the right keyword phrases.

In just a few hours, Ron will show you how to make sure SEO is utilized on your site to maximize leverage and lower your customer acquisition cost.

By measuring three times, then cutting, you will save time and money, and your developer can focus on getting you a web presence that will bring you inquiries and new customers.

Bill S, Arlington, TX

Choosing a good domain is not easy. Generally, your domain name should be memorable, short, and tied closely to the product or service.

Even before you consider choosing a domain name, you should devote time to developing a sound web strategy. Who will your customers be? What sets you apart from others offering the same or similar products or services?

Once you have a good unique selling proposition (USP), you may find that the web can dramatically decrease your customer acquisition costs if you are able to translate the USP into an effective web presence.

In addition to developing a USP and web strategy, you should also think about where your web traffic will come from. Will you be attempting to attract visitors from search engines (organic traffic)? Will you be using Pay Per Click to generate traffic to your site? Will your URL be part of other advertising to drive traffic?

If you are counting on getting traffic from the search engines, you should consider selecting a domain name that can help you do that. By choosing a domain name that includes a good search term, you can improve the probability that the site will rank well in the search engines for that keyword term.

Fortunately, you don’t need to guess what terms people are typing into the search engines when they look for the products and services that you sell. Ron can show you the free tools you need to discover valuable search terms and good domain names for your venture.

A good domain name is a valuable and should be protected by being properly registered with safeguards against unauthorized transfer. Ron can help you make certain that you have protected your domain and properly registered it.

Let Ron help you with choosing a domain as part of your overall web strategy. In your  white board meeting, you will learn all about domains as well as other tactics you need to make the web work for you.

What he does want to do is bridge the gap between you and your web developer and make certain that your web site attracts new clients for your business.

“I couldn’t believe how simple Ron made it, and how much I learned about how to make the web work for me.” P. Delaney, Haltom City, TX

Even the smartest small business people can get a lot less for their web development dollars than they should. You don’t know what you don’t know. And in the case of building a web site for a small or medium-sized business, what you don’t know can be costly.

When you meet with a web developer, you will give him some idea what you want, and he will give you some thoughts, and then proceed with an agreed upon scope of work.

You aren’t likely to get the strategic marketing advice that you need to make your web site ring the cash register.

Ron understands the web and knows how to translate your Unique Selling Proposition (USP) into a web site that will convert browsers into buyers.

Ron will help you create a successful web site by making sure that your web strategy includes these elements:

• USP for your business
• how to choose your domain,
• how to drive the right traffic to your site
• how to build a site that will turn visitors into inquiries
• how to use ethical techniques to improve search engine rankings for the right keywords

How did Ron get to be a search expert?

A few years ago, Ron spent thousands of dollars to create a site for a new venture. It was a good looking site, but because Ron didn’t know what he didn’t know, the developers built it in such a way that it was almost completely invisible to people searching for the service the venture provided.

After spending tens of thousands of dollars trying to build a search friendly site, he decided to educate himself on all the latest tools to make the web work for him.

Ron shares this knowledge so that they don’t have to go through the pain and expense he did to achieve success on the web. You have likely found this site because you need to get your web site to work for your business. .

Ron will have a “white board meeting” with you and your web developer by video phone or in person for about 2 hours to get everyone on track. Some web developers aren’t always pleased to be at a meeting where the principles of search-engine-friendly web design are laid out in plain English.

The true web development professionals love our meetings because they know that the more you know, the easier collaborating to create a revenue-producing website will be.

Find out more about Ron’s “right the first time” web development white board meetings.