Even if you’ve never heard of peer benchmarking groups before you picked up this book, you know more about it than you think. You’ve already heard phrases related to the basic concept—two heads are better than one, let’s put our heads together, don’t reinvent the wheel, etc. Those are general phrases that apply to all kinds of scenarios, but the basic idea is the same: A group dynamic is capable of creativity and solutions that an individual alone will not attain, and using established knowledge offers a more efficient path to success.
Read more about the book at www.peerbenchmarkinggroups.com
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