December Peer Benchmarking Review Group...

Our December Peer Benchmarking Review Group is almost full, email or call soon to assure your place in the room! Benchmarking, best practices, business study group, peer group, strategic planning, business development, mentoring, business...

Cash for Clunkers: Good or Bad for You?...

Recyclers have been talking about Cash for Clunkers, and whether it was good or bad for our industry. I won’t opine much, other than to say the answer probably depends upon how prepared you were to take advantage of the opportunities the initiative presented. Ever noticed that some folks seem to do well no matter what happens? A fire in their warehouse? Not a problem. They’re...

Web Development White Board Meetings...

Ron will host a white board meeting for you, your key employees, and your web developer. He can recommend a developer if you need one, but he doesn’t do this work. “I thought I knew what I wanted for our company’s presence on the web, but Ron showed us what we needed to make the site work. He helped us think like the customer, and the elements we needed to build in for our site to...

SEO, What is it?...

Search Engine Optimization is simpler than it sounds. It’s optimizing your site so that it has the greatest likelihood of appearing high in search results for the keyword phrases that a user of Google (or another search engine) might type into the search box. For example, if you own a pool cleaning company in North Richland Hills, you might want to appear on page one of the Google...

Choosing a Domain Name...

“Ron made choosing a domain name so easy, and it made perfect sense.” Bill S, Arlington, TX Choosing a good domain is not easy. Generally, your domain name should be memorable, short, and tied closely to the product or service. Even before you consider choosing a domain name, you should devote time to developing a sound web strategy. Who will your customers be? What sets you apart...

Make Your New Web Site Produce the Reven...

If your strategy for growth doesn’t include the web, you’re likely to be missing a lot of potential clients. One of Ron’s specialties is helping clients design a web site that works for them. Ron doesn’t put up web sites, and he isn’t trying to sell you web development services. What he does want to do is bridge the gap between you and your web developer and make certain that...

2009 is Ancient History – What Are You...

I know, I know, you think I am confused. Trust me. I know we have three months until 2010 starts. I suspect 2009 was not a great year for you. If you want to change your results in the coming year, now is the time to start planning. Have you started on your budgets for next year? Done your financial forecasts? Outlined specific programs to improve your key operating metrics in 2010? You...