Management Article October 2008...

In 1993, a good friend of mine and fellow auto salvage business owner DL Fitz opened a new location about 60 miles south of his family’s existing locations, near Tacoma, WA. Traffic in the Tacoma area made delivering parts on time very difficult. In response, a new facility at Graham was added to speed deliveries. DL created a marketing plan that outlined how they would attract retail...