Marketing plans

If marketing is the art and science of making sure your company maximizes its ability to give the customer what he or she wants, the marketing plan is the blueprint for making sure that gets done. As such, the marketing plan is an integral part of your overall small business plan. Marketing is, indeed, an…

Internet consulting

The Internet is more than a ubiquitous part of American life—it’s a powerful marketing tool that has the potential to alter the way your company does, or will do, business. Are you making the most of it? What are you doing to make sure that consumers searching for your product on the World Wide Web…

Marketing consulting

Marketing is the core of any successful small business plan. It takes effort, time and plenty of strategic thinking to make sure that every facet of your operation is oriented toward meeting the customer’s needs. And whatever your growth strategy might be, it won’t get far unless you’ve developed a comprehensive marketing strategy. That’s why…