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A small business plan is an entrepreneur’s road map to success. A well-designed plan outlines what your company hopes to accomplish and how it intends to accomplish it. Although the business plan format can vary, there are key elements common to all plans, including an executive summary, a description of the company and the management…
Peer Mentoring for Marinas Will Drive Your Profits! The hard truth is that boats, for most people, are a luxury item. Even industry cheerleaders aren’t optimistic. Take that estimate of a 20 percent drop in revenue, one industry report says, and double it. Focus on the things that you have to do to survive, because…
Peer Mentoring for Musicians Can Help You Drum Up Business! Let’s face it—if you’re a musician, you know the odds of getting rich and famous aren’t so hot. With luck, you’re doing it because you love playing—and because it’s good to get paid to do something you enjoy doing. But that doesn’t mean you want…
Peer Consulting for Pawnbrokers Is Just the Ticket to Profits! People are out of work. Banks aren’t lending money, especially to people who don’t have much. And so businesses such as pawn shops are experiencing a surge in business, even in tony places like Beverly Hills. (Who’s buying? Who’s selling? They’ll never tell.) With money…
As any successful entrepreneur can tell you, a sound business plan is a blueprint for success—a way of transforming an idea into a profitable reality. But when you start wrestling with how to write a business plan, you quickly learn that the hard work is in the details. The best small business plan is the…
Peer Consulting for Pet Supply Stores Will Unleash Your Profit Potential! Pet supply stores aren’t running short of customers, but those customers might be running a bit short on cash. That means some get their dog supplies or cat supplies at a big-box store or a merchandise warehouse; others opt for a less expensive brand…
Peer Consulting for Photographers Helps You Focus on Profits! There are plenty of skilled photographers out there looking for work—including the hundreds across the country who used to make their living at newspapers and magazines before the Internet put them out of a job. Even shooters with a specialty, like wedding photographers, know what it’s…
Marketing strategies are essential to building a successful small business. Marketing is more than simply a buzzword, or another name for advertising. It’s about structuring your business to meet the needs of your customers. A marketing strategy is a long-term approach; it focuses on the market, your product, and how you can best use your…
Marketing, the positioning of a business to meet the needs of your customers more effectively than your competitors, is a core element of success for businesses of every size. For a small business, a marketing plan is a crucial element of the business plan, because it’s vitally important to make sure that no resource goes…
Want A Banner Year? Try Peer Consulting For Sign Shops! Just about every shop and business office needs signage. Names change; businesses open or expand to new locations; they want to change their sign lettering; they need signs here and displays there. Bars or restaurants look to get their own neon sign. But all of…